Indian Content Marketing Awards 2018

The Indian Content Marketing Awards (ICMA 2018) by Audacity celebrates the best content marketing campaigns of the past year. This event would be a showcase of celebrating talent and expertise of brand marketers across India. The 2nd edition of e4m Content JAM will also be launched this year where global marketing experts will speak on the theme 'Content First: Storytelling in the Digital Age'.

Technology has essentially given all businesses many tools at their disposal, levelling the marketing game to some extent. The only game changer in this respect, is the marketing content they put out. As a result, marketers cannot afford to ignore having a solid content marketing strategy.

At this year's Content JAM, many eminent speakers like Rajesh Ramakrishnan, the Managing Director of Perfetti Van Melle India, and Sunil Kataria, the Business Head - India and SAARC of Godrej Consumer Products Limited (GCPL) will take the stage.

Mr. Ramakrishnan a veteran marketer with 24 years of experience will speak on the topic ‘Content Matters: Ignore at your own Peril’. He will stress on how content can break or make a brand including topics about having an integrated content strategy.

Sunil Kataria has been in various marketing and sales roles since the start of his career and has lead many important marketing projects in GCPL and Marico Industries. He is also the chairman of the Indian Society of Advertisers (ISA) where he has built strong ties with marketing bodies such as the CMO forum, FICCI FMCG committee and ASC. He will discuss on the topic ‘Rise of Regional Content to Realise Dream Digital India’. He will talk about how the need for having a diverse product line for Indian market requires a matching content strategy.

Some other speakers joining the Content JAM event are Sunil Lulla, Group CEO, Balaji Telefilms (Fireside Chat); Anantha Nayak, CEO, Cipla Health; Kanika Saxena, VP Content, Vodafone; Madhavi Irani, Chief Officer-Content, Nykaa.com; and Bhuvan Bam, Youtuber, Singer-Songwriter, BB Ki Vines.

Read more at www.exchange4media.com