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Over the years, content marketing
has been seen to be evolving. The popular phrase 'Content is King'
is often abused. Each passing year has seen the concept of content marketing getting deeper and brighter.
Nowadays, businesses can be seen shifting their focus towards Content marketing since internet has become a crucial part of our lives. There are certain few insights related to content marketing which are detailed below :
- 1. PERSONALIZATION
You need to make sure that not only your creating great content but also it is targeted to the right audience. One of the best ways to achieve this is by customizing your marketing to the specific region and audience.
- 2. RELEVANCY
The next step to keep in mind is the fact that you write relevant content. Content should not just be written for the sake of writing however it also needs to hold relevance. If your content is effective enough to generate huge engagements than you stand a high chance to be in top of mind recall which in turn means relevant.
- 3. VIDEOS DOMINATE
Videos have now become an increasingly popular way through which messages can reach more effectively. With the recent availability of low cost data and low cost smartphones, people being glued to seeing videos has become a trend. Soon video-blogging will be seen to gain popularity.
- 4. INFLUENCER MARKETING AND BRAND COLLABORATIONS
Influencer marketing is a relatively new area gaining its footprints in India. It is a process wherein influencers who have high number of social media following are assigned content. Brand collaborations is been seen nowadays wherein multiple brands are seen to collaborate for creating different varieties of content.
- 5. EPHEMERAL MARKETING
This is an area which has is seen to be currently trending. This marketing has been first adopted by Snapchat and is said last for nearly 24 hours. Immediate and engaging results can be generated through this type of marketing.