- Sep 21, 2020
Tips for Optimizing Blog Posts to Enhance Conversion Rates
Creating an effective blog post is a task. A blog, apart from being fresh and unique should, is also required to be highly engaging. A lot of different factors form the basis for creating a successful blog post.
Let us look a little deeper into the 15 different factors that will help in enhancing your blog posts.
1. Attractive Headline
A strong headline will drive people curious about your blog posts. If the headline seems appealing, then it will surely drive more traffic to your website. It will also help to enhance conversion rates. For a successful headline, it must be relevant to the content shared.
2. Search Intent
The idea behind your blog post is to address a particular search intent. Make sure that you write your article in such a way that it addresses the query that is posted by the users.
3. Appealing Introduction
To grab the attention of the readers, make sure that you add some sort of case study or story in your introduction. This will help in keeping your audiences engaged and hence will lead to further reading of blogs.
With the inclusion of graphs and charts, a blog post becomes more informative. It also makes the blog post more impactful.
A blog post should be easy to read, and at the same time, it should be easy to understand. Make use of concepts that users can relate to with ease. The inclusion of bullet points will help enhance the readability of the users.
6. Social Proof
Social Proof will help in enhancing the authority of your blog posts. It will help readers to gain trust in your blog posts.
7. Call To Action
You must focus on just a single aspect when it comes to call to action. Another important thing to consider is related to the placement of your call to action.
Next, you must optimize your post-click experience. Focus on rewarding your customers for the action taken, and this will enable them to keep clicking. You can also send them a thank you page containing more information.
9. Reviewing the Keywords
To drive impressions, you must focus on conducting a review of the keywords. You must keep track of what is working and what requires further improvements.
10. Linking Internal Blog Posts
One of the ways to depict Google about the importance of your page is through linking your blog posts to high performing articles and relevant product pages.
11. Chat Widget
Chat widgets are hugely beneficial, but it seems quite underrated. The chat widget is a small box that is installed on either corner of your website. The purpose of a chat widget is to provide instant and fast support for website visitors.
Some other important aspects of a successful blog post include the following :
- Tracking Drop-Off Points
- Redesigning the Blog Layout
- Browser and Cross-Device Test
- Improving on Site Speed
Read more at searchenginejournal.com