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It is seen that most of the companies rely heavily on their marketing teams for creation of content. It is said that the most successful content marketing
campaigns require a team effort. There seems to be numerous benefits in getting the entire organization to contribute to content.
The following are the five reasons why you should consider looking to involve all your departments into the content process:
- 1. HELPS TO HUMANIZE YOUR BUSINESS
It seems that team members are far more capable than any other external marketing agency to tell regarding a company's story. Team members tend to be the face of the company when they are responsible for generating content. When you match content with a face it helps to gain consumer trust.
- 2. HIGHLIGHTS COMPANY CULTURE
Team members tend to live and breathe the company culture everyday so this can lead to audiences getting a firsthand look. Behind-the-scenes content can be created by individuals like day-in-the-life posts which can show potential customers what it is really like to b a product researcher, sales manager or technical analyst at their company.
- 3. CAN INCREASE MARKETING EFFICIENCY
When you distribute content creation among the entire company it can contribute to reduction of risk of marketing burnout and also fill gaps in your editorial calendar. The better will be the chance of getting results if the more quality content a team produces.
- 4. SHOWCASES ALTERNATE PERSPECTIVE
Relying on few select people for producing content can make their voice and point of view limited. However, when you involve various employees in the content creation effort it can lead to greater diversity in the company's brand voice.
- 5. INCENTIVIZE THE WHOLE TEAM TO SHARE CONTENT
Employees who assist in the creation of content are more likely to become brand advocates since they will have more incentive to share content that they have created or contributed to via their own social media channels. It is also seen that content that individuals share on their social media profiles is able to generate 8x more engagement than content that is shared on brand channels.