Amidst the spread of the deadly coronavirus, content marketing might come to rescue for businesses. Businesses around the globe have been hit hard due to the the coronavirus pandemic. Read more at cmo.com.au
At this hour of need, content marketing will work towards helping in generating leads. However, only about 12 to 15% of content marketing is actually targeted towards the target audience.
The vendors that provide trusted sources of content is as low as 9%. Therefore, now is the time to act and work towards increasing your efforts when it comes to content marketing investments in the year 2020.
More emphasis needs to be placed on content specification, delivery and analytics. Content can also be relevant from other sources that includes papers from industry organisations, reports by analysts and product reviews.