There has been sudden shift in things from offline to online. The online world has developed in leaps and bounds. Since businesses have their presence online so has advertising and marketing too. Read more at digitalinformationworld.com
Ad personalization as a strategy has evolved in recent times. It is basically wherein if you have searched something for example on myntra then you will be receiving ads regarding any new offers that myntra might have announced.
Ad personalization is a process of re-targeting. However there are questions raised as to is Ad personalization an ethical way to advertise? Since it basically means invading users privacy.
There are people who would love to see personalized advertisements however one of the biggest demerits is related to the security issue.