How much is your Data worth to Tech Companies

How secure is consumer data with the tech giant companies? There has been a lot of situations happening recently that have been related to user data privacy. US seems to be behind tech companies to focus on protecting user data.

Companies will now be required to provide each user with financial value of their data and users will also be able to delete the data from companies database.

The user data comprises of various information like their age, gender, tweets, Facebook likes, Google searches, online comments etc.

The real question arises that how can a numerical figure actually count the worth of any user?