Apple's new privacy portal is all set to showcase what user data it keeps. It is seen that Apple updates its privacy website every year this autumn. The introduction of this new portal is said to be part of its annual privacy upgrade. The portal will allow users to view what personal information has been collected by the company and has been kept with them.
The information could be anything ranging from calendar entries, photos, reminders, documents, website bookmarks, and App store purchases. The company's main aim is to differentiate itself from other companies and to prove that it does not treat its customers as its products.
After the introduction of its new phones and software upgrades to the mobile and computer operating systems, Apple moves to upgrade its privacy website.