Read more at mediapost.com
The increasing sharing of data on online social media platforms is slowly turning to be a disaster for many people. Hacking and misuse of user data are on the rise. Therefore, the security of data is what needs to be given key priority now.
In view of this, people now seem to be scared to share their data with brands. They do not wish to compromise in any way in return for the services that they receive for the brand. The data that is shared currently tends to be at a higher risk of misuse than the data shared in the past.
People, especially in the age group of above 55, are particularly extra cautious regarding the information that they share online. Providing information like email and phone number to brands also seems to be risky nowadays.
The growing threat to data has also led to a decline in people sharing personal information on social media platforms. Therefore, brands need to understand the importance of cybersecurity and should take measures to implement the same in their business.