Beats has gained immense popularity in the headphones department. The VP of the company Beats is of the opinion of having an emotional connecting marketing strategy is the key to success. Read more at adnews.com.au
The headphones and earphones market has increasingly seen a rush of various brands. One of the challenges faced by Beats is the constant need to stay fresh and relevant.
Beats VP further adds that people want original stuff and therefore their biggest challenge is to continuously focus on originality.
Beats has recently entered into partnerships with AFL star Buddy Franklin and Australia Basketball League Player Ben Simmons.