Myntra, Flipkart’s fashion subsidiary, has decided to expand in the offline sector by launching 100 stores across the country in the next two years. Following the success of Myntra’s first offline store, 50 of the new 100 stores will be Roadster stores – followed by HRX and Mango among others. The company is also in the process of integrating its warehouse inventory with store inventory for its in-house brands as well as for other brands to provide customers a seamless online-to-offline experience and to boost sales. Myntra is also planning to open a chain of multi-brand offline cosmetic and beauty stores now. The company continues to focus on private labels, and is eyeing to close FY1 with a GMV of $1.9 billion. Myntra mainly faces competition from its sister company Jabong, its parent company Flipkart, Amazon and Voonik among others.
