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Facebook is rolling out a new tool which might affect ad targeting capabilities. It had been announced in the last year. With the new tool, users will be able to manage their off-Facebook activity that is used by advertisers.
The new tool will enable users to turn off their off-Facebook activity which than cannot be used for targeting. The tool has certain important things that people need to know about.
Facebook's new tool will give people an idea regarding how their information is used by advertisers. Personal information will not get shared in reporting tools since Facebook claims that measurement and analytics will remain unaffected.