Facebook Highlights Key Tips Featuring Mobile Friendliness and Loading Speed to Help Brands Maximise their Reach

Facebook has released useful tips that will enable eCommerce brands to achieve new growth opportunities for enhancing online direct sales. Especially because of the COVID-19 situation, a considerable rise has been observed in terms of online purchases.

Looking at the current scenario, brands need to utilise this opportunity and increase the reach of their business. Let us look at the five tips to enable brands to reach new heights :

1. Mobile-Friendly

Since everyone now owns a smartphone, creating a mobile-friendly experience will go a long way to help the brand expand its reach. Hence, it is advisable to consider Facebook and Instagram Shops for this purpose.

2. Limited Clicks

With this tip, Facebook stresses on the point that brands should not include unnecessary frictions during the purchase process. Hence, ensure that it includes lesser steps in the process to make a purchase.

3. Loading Time

Loading time is extremely crucial to ensure the success of your website. A time-consuming website will cause lesser customers coming and visiting your site. Further, this will lead to an overall worst experience for the users. Hence, a fast loading website is a useful tip here.

4. Payment Methods

Due to the increase in digital payments, considering the payment methods is another key area to keep in mind. The more payment methods included, the better it will be for the customers, and hence this will lead to increasing the online sales.

5. Return Procedure

The return procedure is another key tip that will help to enhance user experience. Keeping the return process simple will help in ensuring customers come again and again to your website and make purchases.

Facebook has released a few ads copy tips that include the following :

- Insight about the Audience
- Benefit
- Action
- Key Message

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