- Sep 25, 2020
Facebook Scraps Off the Text Limitations on Ad Images
The new update seems to be in the process of implementation, and its documentation is still in works. Facebook aims to provide a better experience for its viewers and advertisers.
The new rule by Facebook highlights the fact that ads that include too much text in their images will not be subject to approval. Additionally, Facebook also provided with the Text Overlay tool that helped to check if your ad fits within the 20% restriction. However, the social media giant has scrapped that tool as well.
Significantly, the earlier restrictions by Facebook related to ad images created a lot of hurdles for advertisers.
What made Facebook Initiate Restrictions?
Facebook had noted a trend on its platform that people usually skip ads that include long texts. Hence, the move to introduce the restrictions came forward.
However, the recent update will be treating ads with more than 20% of the text as normal, and the reach of the ads would be the same as the other ads. Though the restrictions seem to be gone easy, Facebook still emphasizes that advertisers should keep the text in the ads short, clear, and concise.
Read more at www.google.com