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has just got 30 days to shift its advertising campaign to campaign budget optimization. Both new and existing ad campaigns are said to be affected by this move. It is therefore advisable to start testing CBO right now.
With CBO coming in force, you might have less to manage at your end. Apart from this, you will also be able to get a better return on ad spend.
CBO is considered to greatly effective when it comes to scaling your campaigns. In order to get the most benefits of CBO, you need to get a hang of it and its better you start testing it now itself.
While using CBO for getting the most benefits you need to focus on your audience and create separate campaigns for different audiences.