New Facebook Ad-Transparency Tool Might Face a Shortfall

Users on Facebook now have access to view how advertisers are reaching out to them. This has been made possible with transparency efforts on part of Facebook. However, the tool still seems to be lacking certain details.

The 'Why am I seeing this ad'? tool recently saw certain changes from Facebook. The tool basically highlights how did the information got into the advertisers' possession.

The tool might however suffer on the grounds of pixel- based targeting. People mostly seem to be rather unaware regarding this tool and stand a low chance to actually use them.

Read more at digiday.com