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Facebook is by no doubt said to be the most popular social media platform. It is also known to be one of those platforms that have come up with many new changes related to the users' feeds. Businesses nowadays also seem to have found immense opportunities on Facebook.
The social networking site has almost the entire world on Facebook and around millions of them regularly and daily visit the social networking site.
Facebook offers two useful paid features that include Facebook Boost and Facebook ads. Let's have a look at the significance of these two features :
a. Facebook Boost - This simply means that in order to boost your posts you can make use of this paid service by Facebook. The service will basically help in highlighting the posts so that it gets viewed by more and more number of people. This feature will be immensely helpful if you wish to reach a greater number of audience.
b. Facebook Ads - This service by Facebook is equipped with a lot of customization solutions. With this feature, you can work on how you want your ads to be targeted and the type of audience that it needs to be delivered to.