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Many studies conducted have now come up with results that claim that in terms of online sales Google seems to be far ahead when compared to Facebook. Over 5.2 million people were analyzed for the survey over the span of October to December 2019.
The survey also found out that the average rate of conversion is around 2.2%. Around 11% of people add to cart, 40% checkout and the rest 48% actually buy the product.
It has also been observed that Mondays and Tuesdays are the most popular buying days and see the highest amount of sales. When it comes to driving traffic Google has been ranked on the number 2 position which is followed by Facebook and Instagram.