- Jan 11, 2022
Meta to introduce new changes to Facebook Ads Targeting for 2022
Meta has introduced major changes relating to the Facebook Ads targeting.
In this respect, it has announced the removal of Facebook Ads audience targeting across four categories starting from Jan 19, 2022.
- Audience targeting will hit Facebook ad campaigns. For this purpose, Facebook is seen limiting advertising options on sensitive parameters.
1. Health causes
2. Sexual orientation
3. Religious practices and groups
4. Political beliefs, social issues, causes, organizations or figures
As per Meta's update, the upcoming changes mention that campaigns can keep delivering to impacted audience targets into late March 2022.
- For ad sets created prior to January 19, it will be possible for you to make campaign-level edits, including budget amounts or campaign names, without impacting targeting until March 17.
Read more at www.searchenginejournal.com