Facebook’s New Messenger API to Integrate Instagram Direct for Better Business Growth

Facebook is all set to release its newest Messenger API that will lead to major improvements. With its recent API update, Messenger will now include support for Instagram messaging, thereby leading to better opportunities for businesses.

The integration will allow businesses to integrate Instagram messaging into the applications and workflows that they are using to manage their Facebook conversations.

Brands recently launched on the platform can leverage on this newest update, which will help them in engaging with their customers on a deeper level.

The new API update will provide a new avenue to third-party providers for the creation of new automation flows. As of now, the feature is in its beta version, and its rollout might happen in the coming future.

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