- Nov 24, 2020
Instagram Launches Branded Content Tag for Reels Enabling Easy Sharing of Branded Content
Instagram's latest updates will allow users to share, create, and amplify branded content on the platform. The feature will allow users to display their sponsors and enable more transparency on the platform.
With this move, Instagram will enable advertisers to create Branded content ads without the creators' requirement to post organically. The feature will allow creators to either approve or pause any ads published from their handle.
Elements including @ mention, locations, and hashtags will now be a part of Branded content in stories. Moreover, the feature will open a new window allowing brands to enhance the value and let users shop directly from creators.
Additionally, Instagram has allowed businesses and creators to set a minimum age for branded content feed posts.
Read more at in.mashable.com