Instagram is emerging as the top place to view influencer content. Influencer content is viewed on Instagram more by around 3% when compared with YouTube.
Influencer marketing is also said to be having a great impact on consumers. It is found that around 81% of consumers have made a purchase after following a link that has been posted by an influencer. 43% consumers are said to trust an influencer in order to provide an honest view on products or services.
It is also important for brands to partner with influencers that align with their brand value.