- Nov 19, 2020
Instagram Revamps its Search Functionality, Allowing Search via Keywords
Instagram will now let you search for content with the help of keywords. Till now, users searched for content based on hashtags, usernames, and profile names.
The keyword search on Instagram will allow users to type in their required keywords apart from the usual #hashtag search. The search results generated will depend upon several factors, including the type of content, captions, time of posting, etc.
It is claimed that the platform might use machine learning technology to find the content of the highest relevance related to the keyword. With the new update, there seems to be an emerging opportunity for marketers to consider Instagram SEO.
Moreover, the keyword search feature may give rise to the aspect of Instagram ranking factors. The keyword search feature might lead to a rising engagement level on Instagram.
Read more at www.searchenginejournal.com