Instagram rolls out its new Sponsored Product Listings option

Instagram is rolling out its new sponsored product listings for all users. The platform tested the feature a few weeks back, bringing it to live. The option is added within the shop tab for all the merchants.

Brands with product listings can promote them on the shop tab with a 'Sponsored' disclaimer marking the paid posts. After clicking on the sponsored products, users will land on the product details page. On the product page, they can learn more about the item. Additional products will be highlighted as well.

Users can save the listings in their wishlist and share them later with their friends. Moreover, around 80% of the users follow at least one brand on the platform.

The new Instagram Promoted Products option is rolling out in countries having the Instagram Shop tab. 

Read more at www.socialmediatoday.com