After Whatsapp, Google and Samsung have started to work on advanced messaging service. Samsung is working with Internet giant Google to improve messaging experiences which basically allow users to engage in group chats, and video calls.
It is also said to bring in RCS features to existing mobile phones. The collaboration is aimed to further enhance the industry's momentum towards advanced messaging and also global RCS coverage. The move has been introduced at such a time when people are increasingly seen to use Whatsapp and WeChat leaving traditional SMS behind.