Apple's New Privacy-Focused Ad Is Seen To Highlight iMessage's End-to-End Encryption.

Apple now seems to be offering a new look to the end-to-end encryption feature in its messaging app. A video featuring a woman enjoying a pedicure at a nail salon has been released depicting this feature. 
In the video, she is shown receiving iMessage on her iPhone and sees to laugh heartily at the same.  The video is seen to end with the tagline "iMessage encrypts your conversations because everyone needs to be in on the joke". 
Over the last few months, this video just seems to be the latest in a series related to privacy- focused videos.