There are businesses which now seem to question regarding the fact whether is it worth advertising with Adwords on Google.This question arose when it was found that IT companies are seen paying over $107 in order to appear at the top of Google in popular keyword searches.
Nik Devidas who is the head of Rock IT was seen using Google advertising. However, since he failed he now seems to have abandoned Google Ads and is seen focusing on referral marketing. Referrral marketing as he claims is said to be extremely important for industries which includes IT.
Still there are certain companies who are offering one-off purchases and they find Google Ads to be a useful tool.