Microsoft recently rebranded its Bing Ads service. The new name given is Microsoft Advertising. The reason for this name change is basically to reflect a shift towards personlisation, data, and artificial intelligence. Read more at mobilemarketingmagazine.com
Microsoft has also launched Sponsored Products in the US which give manufacturers the ability to promote products with retail partners. Bing currently has 2.45 percent share of the global search engine market.
Bing has 500,000 advertisers and also access to half a billion consumers and it works exclusively with Verizon Media for delivering its search advertising.