- Sep 21, 2020
Enhancing Your Search and Social Audience Expansion
Audience fatigue is a
common issue that is encountered by many digital marketers. However, with the
help of slight retooling and ad refreshments, you can continue to stay visible.
A core factor to consider is to revamp the entire online marketing mix.
The following are the
steps that can be kept in mind for a better search and social audience
expansion.
Draw your Attention Back
Firstly, take a look
back at reviewing your entire marketing mix. Analyze the reason as to why the
platform is not working as planned. Work on understanding which platforms are
working as compared to those that are not. Also, keep track of creating a
platform funnel.
Customer Journey
Keep a close eye on the
customer journey and find out ways of converting new visitors to leads. Likely,
customers might not become customers in the first visit itself.
Retargeting
This is another area
that requires attention. Retargeting holds a lot of importance even today.
Retargeting is essentially the process of targeting customers who visited your
website via another platform. Focus on retargeting, which in turn can help in
boosting your search expansion. Some of the tips for retargeting includes :
- Targeting B2B
customers on Facebook
- Focus on
cost-conscious Audience Segmentation
Rethinking
Lastly, it is time that
you start to rethink your entire approach and bring back to work your
conversion funnel that stopped giving results.
Read more at www.searchenginejournal.com