When we plan a PPC Campaign, we need to make sure that we choose the right keywords. For choosing the right keywords there are several factors which needs to be considered. The factors will be vary from the ones you consider while doing SEO strategies.
This is the first and foremost which you need to consider. You should be well aware regarding how much spare cash you currently have and the current profit margin on website sales.
- WORKING OUT YOUR INVESTMENT
When you work on your investment it will help you to get an idea as to how many visitors who come to your website actually progress to a sale. Then start working out on your total revenue from web sales and also calculate the profit margin.
- CHOOSING KEYWORDS WITH A LARGE BUDGET
If you have a large amount of budget at your hand than try to play a little with the keywords.
- MORE CONSERVATIVE KEYWORDS
If you want to generate the largest ROI, than you must consider picking the most specific keywords even if they seem to be low traffic.