Google Ads to now Include Performance Planner

Google Ads is now available with a new Performance Planner. Advertisers using this tool will be able to understand how to allocate monthly budget across all of their campaigns. Further, it will also enable them to understand how changes can impact conversions, clicks and other aspects.

Advertisers can start by creating a budget plan wherein the key metric can be either clicks or conversions. Performance Planner is said to be a planning tool.

For forecasting, Google uses both campaign history and auction data. In addition to this, the forecasts are said to get refreshed every 24 to 48 hours. The closer they are generated the start date, the more accurate are the forecasts.