Google has introduced a new way to Split Test AMP Pages in Google Ads. This new way will enable advertisers to compare the impact of using AMP pages vs traditional web pages with Google ads. Read more at searchenginejournal.com
This new method of testing campaign experiments is called as “cookie-based splits” by Google. With the help of “cookie-based splits” you can split work by assigning users to the test group.
This will allow the users to see either the AMP pages or always see the traditional web pages. This new testing is intended to help the advertisers to better test the efficacy of driving your search ads traffic to AMP pages.