How Marketers can Experience Native Advertising Success

Native ads are ads which blend in with the editorial flow on any site which you visit, giving viewers the impression that they belong there.

It is expected that the native ad spend is said to reach around $28 billion by this year in the US alone. Also global native ad spends are said to double by the year 2019. But Marketers are more concerned with the returns rather than the investment. Native ads seem to provide excellent results, hence marketers are willing to invest in the same.

You Need to Use your Data Well

Thoroughly understand the analytics, audience reports and at the same time study every aspect of your target audience. You should provide such content to your readers that they wish to come back for more.

Try to Establish your Presence Everywhere

Reach out to your customer base through various social media platforms. You should invest well in your content creation process and also try to build an emotional connect with the audience. It is estimated that around 60% digital advertising today consists of native advertising.

Read more at businessworld.in