LinkedIn has made dynamic ads available in Campaign Manager via Self-Service. This dynamic ads will soon be available to all advertisers.
This will be an easy option available for the purpose of setting up LinkedIn Dynamic ads which are displayed on the desktop website. Advertisers will also be able to monitor the performance of their Dynamic Ads.
With the help of Dynamic ads advertisers will be able to automatically customise ad creative which will be based on the information that is publicly available in LinkedIn profiles.
The following are the Benefits of using Dynamic Ads:
- Personlization: Creative can be automatically personalised which will be based on each member’s profile info.
- Scalability: this includes pre-built templates auto-Translation for users speaking different languages.
- Achieving Multiple Objectives: It will help to drive brand awareness with “follower ads”.