Microsoft Advertising Introduces A Set of Improved Features

Microsoft Advertising is said to bring to you a host of new and improved features. The idea is to provide users with an overall better experience. Detailed below is a small gist of the new features to get introduced :
  • Parallel Tracking: With the help of parallel tracking users after clicking an ad will land directly on the landing page. The ad click measurement process will be conducted separately. This will result in faster loading of landing pages.

  • Final URL Suffix: With this you can easily provide parameters to your landing page URL for the purpose of tracking.

  • Custom Parameter Expansion: The URL tracking can now include upto 8 pairs of custom parameters. Also there has been an increase in the character limit to 250 characters.
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