Read more at retailwire.com
Last week it was seen that Walmart
has jump started its fledgling online advertising business with the acquisition of digital advertising start-up Polymorph Labs
. With the help of Polymorph's technology, advertising with Walmart will become easier for thousands of brand while delivering more relevant digital ads to consumers.
The technology is also said to complement Walmart's current omni-channel ad targeting and measurement solution and is said to provide a platform for continued future innovation. It is claimed that 90% of Americans shop at Walmart every year.
Its website and stores are said to attract nearly 160 million visitors weekly. It can be said that Walmart's entry and Amazon's growth is likely to dilute Facebook
and Google's share of brand dollars by around 25% over the coming 18 months.