- Jan 07, 2021
Essential Data Studio Visualizations for Creating High-Value Data
Data studio visualizations are considered to be effective when it comes to generating high-value data and insights. Data studio helps to make the process of reporting easier and in a smooth manner. What's crucial is the decision related to the choice of visualization.
Let us look in detail regarding the different types of Google ads visualizations that can be helpful :
Basic Google Ads Visualizations
1. KPI Scorecards
The scorecards help in monitoring the performance of key metrics and KPI's (Key Performance Indicators). These play an important role in digital marketing reports.
The tables used help to draw attention to scenarios that require urgent attention.
3. Reference Line Charts
The reference line charts draw highlight those areas where performance is seen to meet the goals. Reference forms a core element of these charts.
Some other basic Google ads visualizations include :
- Conversion Type Breakout
- Local Actions – Click Type Breakout
- Year Over Year Performance
Intermediate Google Ads Visualization
4. Ad Placements
The placement aspect helps the clients to better review the websites that are serving their ads. The only complicated aspect here is that the data studio does not have fields for placement data.
5.YouTube Ads Performance
YouTube Ads visualizations help to understand the performance of the ads on that platform.
6. Micro Bar Charts
Micro comparison bar charts help to take into account three time periods in one go. With the help of Google Sheets, micro charts can be created easily.
Search Landscape Visualizations
7. Google Trends Data
Google trends data helps in the process of identifying why is there a change in the performance of this month as compared to the last month. It covers the impact of news cycles, seasonality on your ad's performance.
The following are some other types of visualizations:
- Google Analytics Channel Breakout
- Auction Insights Scatter Plot
The last category of visualizations is related to internal reports. These include :
- Pacing Bullet Charts
- Zoom-In/Zoom-Out Time Series Charts
Read more at www.searchenginejournal.com