• Digital Marketing Trainings
Register Login
Logo
  • SEO
  • SEM
  • Social
    • Facebook
    • Linkedin
    • Twitter
    • Youtube
    • Whatsapp
    • Instagram
    • Snapchat
  • Content
  • Technology
    • AI
    • Cyber Security
  • Analytics
  • Others
    • Mobile
    • Digital Marketing Tips
    • Technology Tips
    • Start Ups
  • Jobs
  • Resources
    • How to become a Social Media expert
    • How To Become An SEO Expert?
    • Digital Marketing Course
  1. Home
  2. Search engine marketing
  3. Every Website Owner must know about these Latest eCommerce Trends
Thumb
  • Jan 22, 2021

Standalone Gmail ads will dissolve and become the part of Discovery Campaigns from 1st July 2021

Starting July, Gmail ads will lose the standalone status of their ad type. Advertisers who solely depend upon Gmail campaigns alone have been notified regarding this new move.

As per the new move, Gmails ads might now appear in the Discovery campaign type.

Migrating from Gmail ads to Discovery campaign will require diverting attention to three things :

1. Budget

When moving forward to the Discovery campaign, the bar set for the budget should be higher than what was usually set for the Gmail ads. Moreover, more budget might result in different results.

2. Bidding

The conversion objective used in the case of Discovery campaigns will differ from that used in Gmail ads. The conversion used is Target CPA (+CPA).

3. Target Audience

In the case of audience targeting, the only difference that would arise will be the addition of keyword targeting.

Gmail ads are usually displayed, in the 'Promotions' or 'Social' tabs. These ads are divided into two categories :

- Single Business Ads
- Multi-Retailer

The main reason behind this change remains unknown, however, there could be many reasons for this move. But the change would be a great way for advertisers to give a try on something new.

Read more at www.searchenginejournal.com

Gmail gmail ads technology updates discovery campaigns

Recent Post

Trending Latest Saved
Generic placeholder

Snapchat Touches 750 Million Monthly Active Users

 a month ago
Generic placeholder

LinkedIn Introduces ‘Collaborative Articles’ by AI to Expand its Content

 23 days ago
Generic placeholder

Currently The New Twitter Blue Has Fewer Than 300k Subscribers

 a month ago
Generic placeholder

Meta Brings in New Features for Facebook Reels

 16 days ago
Generic placeholder

Instagram to Soon Remove Live Stream Shopping Elements

 a month ago
Login to view saved

category list

  • national 69
  • national 25
  • sports 18
  • megazine 37
  • health 12

follow us

Recommended For You

NewsApp.io

NewsApp.io is a Global Media and Information Platform providing Latest News and Job Opportunities from all the fields related to Technology and Digital Marketing.

Useful Links

  • SEO
  • SEM
  • Analytics
  • Content Marketing
  • Jobs
  • Facebook News

Useful Links

  • Linkedin News
  • Twitter News
  • Youtube News
  • Whatsapp News
  • Instagram News
  • Snapchat News

Contact Info

  • Email: [email protected]

© Copyright 2021. All Rights Reserved by ampdigital.co

  • Terms
  • Privacy
  • About
  • Contact