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Events tend to be fun since they get bring people together so that they can share in a live experience. If you are responsible for doing marketing for a company then you need to be aware regarding how can you reach audience and get as much visibility in Google search.
THE EVENT PACK
This is basically a search engine results pages feature that displays events which are similar to that of the local park.It might contain one to three results and is placed above the traditional organic search results. This is powered by the events search.
THE GOOGLE EVENT CAROUSEL
This just sits above the organic search results and you need to be aware of it when optimizing your event pages. Upto 16 results can be displayed above the fold on desktop and four results on mobile.
The following are five tips for leveraging different SERP features that are available for events, increasing visibility and also boosting attendance:
- 1. USE EVENT SCHEMA
One of the most important aspect of doing SEO events is this. In order to get the full benefit of the organic search results you need to mark up your pages with the appropriate event schema. Some of the important areas to mark up includes location, location address, Name, Start Date, End Date, Description, Image, Offers etc.
- 2. BUILD LINKS AND DRAFT GREAT CONTENT
Google basically searches for the best source of information for the events that they display in this experience. It is said that the more exposure you are able to get from content producers the more likely there are chances that you might end up in these search results.
- 3. STRATEGICALLY USE KEYWORDS IN YOUR EVENT NAMES
You need to take advantage of what you know and optimize your event names to try and get the most to your event pages. When you do keyword research that triggers the event pack it will help you provide focus on what potential names will do better in search.
- 4. THINK MORE ABOUT DATES AND TIME
Start Dates tend to be important. You need to make sure that you are specific about when an event happens in order to take advantage of timely searches since Google cares about the timing of an event.
- 5. TAKE ADVANTAGE OF TICKETING MARKETPLACES AND SITES
It is seen that Google offers an event ticket seller certification that is used to determine which sites will get this option in these results. Some of the sites that have this option include Eventbrite, StubHub, LiveNation, Ticketmaster, VividSeats, SongKick, TicketFly, and Gametime.co.