- Jul 26, 2018
9 Reasons Why Your Business Should Invest in SEO
In this era of inevitable technology, businesses have become highly competitive. Advertising agencies, marketing departments are all trying everything under the sun to get more traffic, leads, and customers. However, the presence of the internet makes it challenging. People think of Search Engine Optimization (SEO) as a means to improve their website’s searchability and visibility. Along with this, there are other benefits which are generally overlooked as:
1.) A Primary Source of Website Traffic is Organic Search:
The performance or ranking of a website largely depends on organic search. It is an important component of the buyer funnel which leads them to a conversion or engagement. Among all search engines, Google owns the major part of the people who have access to the internet. However, it is also important to note that other players in this market like Yahoo, Bing, Yandex, DuckDuckGo, and others also contribute to a brand’s visibility. The key here is to optimize keywords in the content and ensure is it compelling enough to answer the searches of customers.2.) SEO helps to build/increase credibility:
Credibility grows over time as a result of many optimization factors including:- Relevant and Optimized Content
- Quality Backlinks
- Positive Visitor Response
- Machine Learning Signals
3.) SEO helps to Enhance User Experience:
The primary motive of any business that invests in SEO is better ranking and maximum visibility. Only a few firms understand how important user experience is for higher rankings. Google has well in the past developed algorithms that throw light on favorable or unfavorable user experience. The purpose of SERPs (search engine results pages) is to offer users the information they are looking for within a limited number of clicks, easily.4.) The Buying Cycle is Driven by SEO:
Today anybody who has access to the internet will look up for products and services online for comparing prices, features, ratings etc. This is a major advantage for companies. When the customer is at the initial stages of the search, the queries will usually be of a broader nature. However, when he/she is nearing the purchase stage the queries become specific. Using SEO strategies, you can show your messages about good deals, new products/services5.) SEO is Relatively Cheaper as compared to Other Marketing Strategies:
SEO sure costs money but it is cheaper when compared to other marketing/advertising options that are currently available in the market. SEO can correctly be termed as a true business investment. If the implementation is right and it complies with algorithms, it will have a noticeable impact on the website’s rankings for years.6.) It is Quantifiable:
Companies are always curious to check their growth from yesterday to today. With the help of SEO, proper tracking and analytics this is possible. The metric can be chosen from SERP rankings, website traffic, number of leads/conversations etc.7.) Local SEO is great for Increasing Reach, Engagement, Traffic and Conversions:
As more and more are replacing the use of laptops/computers with smartphones, mobile traffic is growing. This has made local SEO an irreplaceable part of small and medium-sized businesses. More personalized the connection, more the chances of reaching them, more the leads and thereby more conversions. This involves including local citations and backlinks, local listings relevant to the location and industry your brand belongs to.8.) SEO Helps to Stay in the Game:
Almost all companies, no matter what size, invest in SEO. It helps to create an in-house team and execute strategies. If you haven’t invested in it, it means you’re giving your competitors a chance to defeat you.9.) Higher Return on Investment (ROI):
It’s no secret in the online world that if you’re not on Page 1, you’re likely not in the game. Implementing strong SEO tactics on your website is always going to be beneficial to your brand and other marketing efforts. SEO is cost-effective and provides better returns.Read more at www.google.com