Black Hat SEO Read more at thriveglobal.com
consists of unethical and risky practices which are aimed at gaining higher search engine ranking by the usage of tricks to dodge the defined set of SEO
rules. The Black Hat SEO tricks are purely technical and seem to be prohibited by search engines like Bing and Google. The following are the most common Black Hat SEO practices and technical reasons to avoid them :
- 1. LINK FARMS
It is basically a website or a collection of website which are developed exclusively for the purpose of link building. Link Farms link to different other sites which are required to be ranked higher on Google. Black Hat SEO seems to be misusing this technique by using link farms. They can increase the number of links for a particular site with the help of link farms.
- 2. KEYWORD STUFFING
This is wherein a web-page is stuffed with numbers of keywords for the purpose of forging the search engine into indexing the page to relevant searches. This enables the website getting diverted user traffic and also subsequently higher ranking. Keyword stuffing is said to be harmful for the overall ranking of the website.
- 3. CLOAKING
This is wherein different content are shown to different crawlers than what it is shown to the users. Some of the common types of cloaking includes usage of differentiating titles, description, and keywords which are completely different from what the content is actually about. This can lead to permanent ban of the website.
- 4. MISLEADING REDIRECTS
This tricks the SEO by taking a user to a completely different URL and not the one which is actually intended. This redirects violates the SEO guidelines and is therefore considered to be unethical.
- 5. LINK EXCHANGE PROGRAM/LINK BUYING
Backlinks also serve the same purpose like internal linking. In order to manipulate search engine ranking, link buying is said to be commonly used. Websites can be caused with heavy penalties if the buying of links is from unethical means.
- 6. PLAGIARISM
This is another practice which is done by bypassing SEO fences. It basically means copying the content produced by someone else and forwarding it claiming to be your own work. Google is now able to be capable of identifying duplicate web content and it also penalises for the same.
- 7. BLOG COMMENT SPAM
This technique includes a link of your website in the blog comments. However,now this technique has been discontinued. There also has been a huge decrease in the number of people using this technique. You should avoid using this technique since it does not involve getting links for your website the natural way.