SEO is basically concerned with how your website ranks in terms of when customers search your industry. It is very critical to small businesses. There are very few businessman who have understood the process of SEO.
There are vendors who sell high-value backlinks. They are links to your site from credible third parties like Buzzfeed. It has been found that in several cases SEO providers have hacked the high value sites in order to sell illegal access to them.
It was in the last year that Google had caught JCPennley who had tried to cheat SEO through manipulative practices. Now, there are many SEO sites who link their clients sites to dozens of so-called list sites.
If you want your SEO to be effective it requires a lot of hard work and patience. Google and other search engines prefer authentic, real and original content. There is another new area which has developed and is known as SEO bloggers. The content which is posted be it articles, photos, social posts, should convey to the audience the company’s unique attributes.