Sep 10, 2019

Google Launches Two New Link Attributes

Google is evolving the nofollow link attribute and introducing additional attributes to help Google understand the nature of links. Along with the "nofollow" link attribute, now there are two more:
  • “sponsored”: Identifies links on a site that were created as part of advertising, sponsorships or similar agreements.
  • “ugc”: Identifies links that appear within user generated content, such as comments and forum posts.
As per the new rule, all three attributes will be now regarded as hints related to deciding which links needs to be excluded being as ranking signals.

It is important to understand link attributes since it can lead to avoidance of link scheme penalties.

As from today onwards, these links are said to be in action.