- Nov 19, 2020
Key Ways to Ensure Optimisation of Pages for Google Featured Snippets
As per statistics, featured snippets are said to most appear in cases of long-tail keywords. Let us look at a few tips for optimizing content for Google featured snippets :
- Question-Based Queries
If you type a question-based query, then the chances of triggering a featured snippet are high. Around 77.6% of queries are said to return a featured snippet.
- Date the Content
Google takes into account the dating aspect when returning snippets. Additionally, the featured snippets are returned based on current articles.
It is advisable to use around 1-3 subfolders since a long URL will not earn a featured snippet.
- Multiple Questions
Focus on answering multiple questions through a single piece of content by creating a 'featured snippet hub.' This, in turn, will enable you to earn multiple featured snippets through the use of one URL.
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