- Sep 02, 2018
How to Achieve Big Results with Foundational SEO Techniques
Search Engine Optimization is important but not rocket science for any small and big business alike. Since no website has the perfect SEO here are some basic steps that are important to follow to see results from their SEO Activities:
Technical SEO
You need to select search-engine-friendly content management system (CMS) like WordPress and an optimized hosting environment. This is much better than performing manual optimization. Tests show that a basic WordPress site on an optimized hosting site will speed the loading process from three seconds to just one second.Keyword Research
Keywords help you to rank higher on search results and also attract customers. You can use a spreadsheet to note down the keywords and their search volume to help you optimize your website. Make a list of keywords related to your business, location etc. You can even use free keyword search tools like Google Ads Keywords Tool, Keywords everywhere etc to understand the search volume and the value of keywords.Site Structure
Structuring your site content under easy headings will help Google and users find your site easily. Any typical business can have Home, Locations, Services as a primary set of pages on the website. You also need to ensure that the URL describe the page content for each primary page has keywords from your list. With an organized site, Google can show the most relevant page to the customer.On Page Optimization
You can now move on to optimize page titles, meta descriptions, page content, internal links by using the right keywords and call-to-actions in your content. You should not overuse the keywords in your page content, the content should be readable and understandable. For optimizing internal links, user your own links inside the content so that the user is easily able to find what they are looking for.Local SEO
Local businesses need to focus on local SEO to rank higher among other local businesses.1. Google My Business
This is Google’s Business Directory which will display all information about your business such as opening hours, contact details, website etc. which will help your business to be located easily on Google Maps and search results.
2. Citations
Citations simply mean mentioning name, address, and phone number of a local business on local business directories, websites, social networks and apps. They also influence local rankings. Hence, when you submit your details to an online directory make sure that you include the right information and main keywords.
3. Authority Building
The relative authority of a website still depends on the links that mention it. For a local business one more factor that decides the authority of the website is the address, business category, and proximity of the business to the searcher. There are several tactics for link building including links from suppliers & business partners, testimonials or reviews to other local businesses, partnering up with charities etc. Use the tactic that adds value to your web pages.
In conclusion, you don't need to do a lot to see results of your SEO, you need to focus on these basic aspects to see the maximum results.
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