How to improve SEO Strategy through Keyword Benchmarking

Following are some of the ways for how keyword benchmarking can be used to improve SEO strategy:

1. BUILD AUTHORITY IN YOUR NICHE
One of the best things for business is said to be brand authority. When people begin to know that you consistently deliver quality content or products or services which adds value, you are most likely going to build a quick audience. By regularly monitoring your ranking on Google against people and businesses who also focus on your keywords you can tell how much authority you have in your niche.
2. KNOW WHERE YOU STAND VS THE COMPETITION
One of the reasons why marketers use this tool is to see how they are doing when compared to the competition. By seeing your keyword benchmark you can see if your spot is well-earned or if you have any room for improvement.
3. BUILD ON EXISTING CONTENT
With the help of keyword benchmarking you can breakdown your website page by page in order to determine where each page sits for a particular keyword. It is important to check your benchmarking analytics as you develop your content in order to see which keywords that you are ranking well.
4. CHECK FOR CONCEPT VIABILITY
One of the great ways to check on the viability of your idea is to create a landing page or coming soon page with popular keywords for your niche.
5. ESTABLISH LONG-TAIL KEYWORDS
Keyword benchmarking can help you achieve long-tail keywords. With long-tail keywords you can expect a long, steady stream of traffic based on the keywords and content. With keyword benchmarking, you can dive into specific niche keywords.