Local SEO attracts more number of customers for small businesses. There seems to be a 900% growth in mobile searches when it comes to local businesses from the period of 2016 to 2018.
About 46% of searches are said to be local. 76% of mobile searchers tend to visit a related business within a day with about 28% making a purchase. With a strong and effective SEO strategy you can boost a brick and mortar business's online search ranking.
The name and the contact number should be included by small business owners on their website, social media pages as well as on local directories. Businesses need to understand the importance of online directory listings.
Also, nowadays customers' trust is hugely affected through online reviews. So that is also one of the aspect of Local SEO to focus on.