Quora is said to be a popular Question and Answer platform. Over the years, it has seen a substantial growth. As of now the estimated value of Quora in the year 2017 is said to be $1.8 billion. It is said to attract over 300 million monthly users.
Quora is basically a platform through which brands are allowed to establish authority and thought leadership by answering questions from people in their niche market or area of expertise. It is said to be an effective marketing tool.
So here we have jotted down some Do's and Dont's for Quora Marketing:
DO'S OF QUORA MARKETING
- Stick with Answering Questions to your Domain
When you start off you first need to establish a specific niche in which you specialize in and also answer questions in that area. When you do this, it will ensure you to deliver insightful responses since you already possess a significant amount of knowledge in the area.
- Answer Regularly
Your brand needs to answer questions on a regular basis. Regularly answering will enable you to maintain a one-to-one relationship with your readers.
- Be Transparent
You need to be transparent while using Quora in order to raise your brand's profile. You need to be transparent regarding who you are, and why you think your company could provide a solution.
- Be Organic with Links
In order to successfully share links on the platforms your brand needs to organically weave their links in their answer.
- Use StoryTelling
Try to explain the readers with a story. Brands need to construct a well-written response.
- Keep it Real with this Easy Formula
When you have a formula it will enable you to mitigate the risks of being labeled as spammy
THE DONT'S OF QUORA MARKETING
People who use Quora
are genuinely wanting answers to their questions. When brands showcase themselves as being spammy or over-promotional it is very likely that they will get down-voted.