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There was a time when SEO
and content marketing
were two different and distinct things. However, when we see in recent times SEO + Content Marketing together seem to emerge. They seem to be a coordinated effort and are now considered to be a part of a strategic marketing plan
When we go back to two three years back, SEO
was a keyword-centered content strategy
. Now a content strategy should be centered around the audience first and than quality long-tail keywords should be secondary.
When you write and build content keeping your audience in mind, you tend to create content that is highly informative, entertaining, engaging and highlly valuable.
Long-tail keywords also help to keep your post focused on the specific goals of the audience. You will generate the right type of traffic if your target keywords are more specific and longer.