Site speed Read more at forbes.com
is said to be one of the most important factors when it comes to rating any website. Site speed determines how fast the site loads. Audiences usually prefer web pages that load at a fast speed.
Site speed is one of the most crucial factors which is considered when we talk about SEO rankings
. Site speed should be prioritised if you are looking to enhance your SEO rankings. When we talk about mobile search one of the ranking factor is page speed.
Secondly, site speed is important if you wish to show your competitive spirit in the market. It will give you an edge over your competitors.
In order to optimize your page speed, you can make use of various online tools like Google's PageSpeed Insights